Hair Ethics is a salon founded on honesty and integrity. When coming up with a salon name, Elena thought about what she loved about the beauty industry, and also what she loathed. The contrasts were so vastly different that the answer was easy. Build a business where the clients are comfortable, the products are awesome, and the truth prevails. When you have these pillars as a foundation, the business will build itself.

"The beauty industry has become so money-driven that people are willing to compromise the truth for a dollar"
- Elena

No lies, no gimmicks, just hair.